Sponsored-traffic observability

See where your ad budget really works.

Google and Meta grade their own homework. Intelligence/Ads shows you what they don’t — which clicks actually arrive, which campaigns deserve more spend, and which to pause before you scale.

Free plan · no credit card
Paid arrivalsLast 24 hours
TimeCampaignVisitor
just nowreturning ×2 · 08-19brand-exactLyon, FRHome internet · Free
8s agofrom new sessionpmax-frLille, FRMobile · Orange
16s agofrom new sessionUntaggedMarseille, FRHome internet · Bouygues
23s agobrand-exactVilleurbanne, FRMobile · SFR
31s agofrom new sessionpmax-frParis, FRHome internet · Free
38s agofrom new sessionbrand-exactLyon, FRMobile · Orange

Replay of a sample day — demo workspace, fictitious data.

Your platform reports the numerator.
We give you the denominator.

Same data, two stories. Platforms count clicks. We count which clicks made it to your site, from what infrastructure, and what they did once there.

· Ad platform
  • ·Reports its own clicks. Counted at the platform’s edge — drops, blockers, slow networks invisible to you.
  • ·Hides infrastructure. No IP, ASN, or hosting signals exposed.
  • ·Black-box quality scores. “Suspicious activity” with no explanation.
  • ·No campaign-level UTM truth. If your tag breaks, the platform never tells you.
  • ·Click is the success unit. No view of what the visitor did after.
Intelligence/Ads
  • Verifies arrivals. Counted only when your page renders — every session you see actually reached your site.
  • Surfaces infrastructure. The line behind every click — home internet, company network, cloud server, VPN, privacy relay, Tor — with its ASN, per network and per campaign.
  • No score to explain. The connection is stated as a fact — residential, datacenter, AS14061, a masked exit — and what it means is your call. We never grade a click.
  • A campaign that stops keeps its row. Every utm_campaign observed at click time, ranked across every network at once and set against the window before it — one that sent nothing this week is still on the table, at zero, instead of disappearing as though it never ran.
  • The click is where we start. Reached secondary, reached primary, and the clicks that sent no conversion event — per network and per campaign. Then the visit itself: one session, every event, on one timeline.
Privacy by design

We observe sessions. We don’t profile people.

The product reads what a session looks like — hosting or residential, engaged or bounced. It never tries to learn who’s behind it.

What we observe

Inferred from the request and in-page interaction — never from cross-site probing.

  • IP infrastructure (ASN, hosting flag, VPN / Tor)
  • Attribution source (click ID, UTM, referrer)
  • Browser metadata (device type, language, viewport)
  • Behavioral signal (scroll depth, dwell) — for session quality, not identity

Visible in any HTTP request — we just structure it for you to read.

What we never do

A few hard lines we don’t cross.

  • No PII fields at ingest — infrastructure and interaction signals only
  • No third-party cookies, no ad-network sync
  • No cross-browser identity graph — visitor IDs stay browser-local
  • No personal identification — we observe sessions, not people

Discipline at the collector — not a promise in a footer.

Where it lives

Your data, your call.

  • EU-hosted (Paris) — one region, by design
  • Workspace-isolated — no query ever crosses an org boundary. CSV export from Solo up.
  • Never sold, never syndicated to third parties
  • Pay per event, not per impression — incentives aligned

Your bytes are not the product.

Pricing

Free shows the session. Starter unblurs the receipts.

No trial timer, no credit card. Free stays free — Starter (€19/mo) unblurs the investigation details when curiosity wins.

16.7%2 months free on annual

Free

€0forever
1 site
10K events/mo
7-day window
1 seat
  • Live session feed and every aggregate
  • Every drill page: session, visitor, address
  • Every event kept, forever
  • Provider name withheld, address masked to its prefix — city and browser traits are free
Start free

Starter

€19/mo
1 site
25K events/mo
30-day window
1 seat
  • Everything in Free, fully unblurred
  • The network operator, and the complete address
  • Who else shares that address, and how a browser varies
  • The live map, streaming
Start free
Recommended

Solo

€49/mo
1 site
50K events/mo
3-month window
2 seats
  • Everything in Starter
  • Three months of window, not thirty days
  • The expected range, and what your traffic did against it
  • CSV export
Start free

Growth

€99/mo
3 sites
250K events/mo
12-month window
5 seats
  • Everything in Solo
  • Three sites in one workspace
  • A year of history to look back over
Start free

Agency

€249/mo
10 sites
1M events/mo
24-month window
20 seats
  • Everything in Growth
  • Ten sites and 20 seats for client work
  • Two years of history
Start free
Enterprise
Custom volume, dedicated support, custom SLA and integrations — arranged with us directly.
Talk to us →
Not sure if paid is worth it?

Toggle to Paid and see what unblurs on the session log.

acme-dtc / sessions
Recent sessions
Free plan view
MetaMobile2 min ago
ASN
DigitalOcean Inc.
IP92.45.x.xCityAmsterdam
GoogleDesktop5 min ago
ASN
OVH SAS
IP88.12.x.xCityRoubaix
MetaTablet8 min ago
ASN
AWS EC2
IP44.87.x.xCityFrankfurt
MicrosoftDesktop12 min ago
ASN
Hetzner Online
IP195.16.x.xCityMunich
TikTokMobile17 min ago
ASN
Comcast Cable
IP50.16.x.xCityBoston

This is Free. Every page and every aggregate are whole; the provider name is withheld and the address is masked to its prefix until you upgrade.

Demo workspace, fictitious data.

Nothing is ever deleted. Every plan keeps every event, forever — the window is how far back you can look, not how long we keep it. Move up a plan and the history is already there, waiting. All prices in EUR, excluding tax; annual is ten months for twelve.

See where your ad budget really works. Then put more there.

Free plan, no credit card, no trial timer. Install in under 5 minutes — drop a script, load a page, and watch your first observations arrive.

Start free
We observe sessions, not people · No PII fields at ingest · EU-hosted (Paris)