NewChatGPT Ads, tracked like Google and Meta

See where your ad budget really works.

Google, Meta and now ChatGPT grade their own homework. Intelligence/Ads shows you what they don’t — which clicks actually arrive, which campaigns deserve more spend, and which to pause before you scale.

Start free See a sample report

Paid arrivalsLast 24 hours

Time	Campaign	Visitor	After the click
just nowreturning ×2 · 08-19	brand-exact	Lyon, FRHome internet · Free	Active now
8s agofrom new session	pmax-fr	Lille, FRMobile · Orange	No activity
16s agofrom new session	Untagged	Marseille, FRHome internet · Bouygues	No activity
23s ago	brand-exact	Villeurbanne, FRMobile · SFR	Stayed 9s
31s agofrom new session	pmax-fr	Paris, FRHome internet · Free	No activity
38s agofrom new session	brand-exact	Lyon, FRMobile · Orange	No activity

Replay of a sample day — demo workspace, fictitious data.

Every paid network, proven by its click id. ChatGPT Ads included.

OpenAI has opened ads inside ChatGPT, and like every platform before it, it reports its own clicks. Intelligence/Ads reads them next to the networks you already run — same tag, same lenses, from the first click.

ChatGPT Ads
oppref
Google Ads
gclidgbraidwbraid
Microsoft Ads
msclkid
Meta
fbclid
TikTok
ttclid
LinkedIn
li_fat_id

Proven by its click id.

OpenAI appends oppref to every ad click. The tracker reads it on the landing, so the network is a fact — never a guess from a referrer.

Nothing new to install.

The tag already on your site reads it. No second pixel, no rule to write.

One row per campaign.

Add utm_campaign={campaign_id} to the campaign’s tracking template and each ChatGPT campaign ranks beside your Google and Meta ones.

Nobody tells you that you paid five times for the same browser.

That is one lens out of eight. Each of them answers a question the platform that sold you the click has no reason to answer — and not one of them asks you to build a query first.

intelligenceads.io/org/acme-dtc/site/acme-fr/visitors

Visitor	Returns	Campaign / Source	Paid clicks	Sessions	Pages / session	Engaged	Completed	Value	Type	Addresses	Location	Device	Cookie banner
v_8f2c41Aug 18 → Aug 22	5 arrivals across 3 days, Aug 18 to Aug 223 days	—	5	5	—	3	1	—	Home internetFree	2	Lyon, FR	—	—
v_1d77b0Aug 19	4 arrivals on Aug 19same day	—	4	4	—	1	0	—	MobileOrange	1	Paris, FR	—	—
v_a30e56Aug 17 → Aug 23	3 arrivals across 3 days, Aug 17 to Aug 233 days	—	3	3	—	2	0	—	Home internetBouygues	1	Nantes, FR	—	—
v_6b94f8Aug 18 → Aug 21	2 arrivals across 2 days, Aug 18 to Aug 212 days	—	3	2	—	1	0	—	MobileSFR	1	Toulouse, FR	—	—
v_c05a7eAug 19 → Aug 22	2 arrivals across 2 days, Aug 19 to Aug 222 days	—	2	2	—	1	1	—	Company networkOrange Business	2	Grenoble, FR	—	—
v_2e6180Aug 21	2 arrivals on Aug 21same day	—	2	2	—	0	0	—	Home internetFree	1	Lille, FR	—	—

v_8f2c41Aug 18 → Aug 22Lyon, FR5 paid clicks5 sessions3 engaged1 completed

v_1d77b0Aug 19Paris, FR4 paid clicks4 sessions1 engaged0 completed

v_a30e56Aug 17 → Aug 23Nantes, FR3 paid clicks3 sessions2 engaged0 completed

v_6b94f8Aug 18 → Aug 21Toulouse, FR3 paid clicks2 sessions1 engaged0 completed

v_c05a7eAug 19 → Aug 22Grenoble, FR2 paid clicks2 sessions1 engaged1 completed

v_2e6180Aug 21Lille, FR2 paid clicks2 sessions0 engaged0 completed

Demo workspace, fictitious data.

OverviewHow many clicks arrived, and how many finished.RealtimeWhere paid clicks are landing right now.NetworksEvery platform on one denominator.CampaignsEvery campaign you tagged, ranked across platforms at once.VisitorsWhich browsers you paid for more than once.ConnectionsThe addresses behind the clicks, and who shares them.SessionsThe walk after one click, event by event.ForecastWhat you would have received if nothing had changed.

How the eight fit together

Your platform reports the numerator.We give you the denominator.

Same data, two stories. Platforms count clicks. We count which clicks made it to your site, from what infrastructure, and what they did once there.

The ad platform

Reports its own clicks. Counted at the platform’s edge — drops, blockers, slow networks invisible to you.
Hides infrastructure. No IP, ASN, or hosting signals exposed.
Black-box quality scores. “Suspicious activity” with no explanation.
No campaign-level UTM truth. If your tag breaks, the platform never tells you.
Click is the success unit. No view of what the visitor did after.

Intelligence/Ads

Verifies arrivals. Counted only when your page renders — every session you see actually reached your site.
Surfaces infrastructure. The line behind every click — home internet, company network, cloud server, VPN, privacy relay, Tor — with its ASN, per network and per campaign.
No score to explain. The connection is stated as a fact — residential, datacenter, AS14061, a masked exit — and what it means is your call. We never grade a click.
A campaign that stops keeps its row. Every utm_campaign observed at click time, ranked across every network at once and set against the window before it — one that sent nothing this week is still on the table, at zero, instead of disappearing as though it never ran.
The click is where we start. Reached secondary, reached primary, and the clicks that sent no conversion event — per network and per campaign. Then the visit itself: one session, every event, on one timeline.

We observe sessions. We don’t profile people.

The product reads what a session looks like — hosting or residential, engaged or bounced. It never tries to learn who’s behind it.

What we observe

Inferred from the request and in-page interaction — never from cross-site probing.

IP infrastructure (ASN, hosting flag, VPN / Tor)
Attribution source (click ID, UTM, referrer)
Browser metadata (device type, language, viewport)
Behavioral signal (scroll depth, dwell) — for session quality, not identity

Visible in any HTTP request — we just structure it for you to read.

What we never do

A few hard lines we don’t cross.

No name or email fields at ingest — infrastructure and interaction signals only
No third-party cookies, no ad-network sync
No cross-browser identity graph — visitor IDs stay browser-local
No personal identification — we observe sessions, not people

Discipline at the collector — not a promise in a footer.

Where it lives

Your data, your call.

EU-hosted (Paris) — one region, by design
Workspace-isolated — no query ever crosses an org boundary. CSV export from Solo up.
Never sold, never syndicated to third parties
Plans sized by event volume, not by ad budget — incentives aligned

Your bytes are not the product.

Free shows the session. Starter unblurs the receipts.

No trial timer, no credit card. Free stays free — Starter (€19/mo) unblurs the investigation details when curiosity wins.

16.7%2 months free on annual

Free

€0forever

1 site

10K events/mo

7-day window

1 seat

✓Live session feed and every aggregate
✓Every drill page: session, visitor, address
✓Every event kept, forever
∅Provider name withheld, address masked to its prefix — city and browser traits are free

Start free

Starter

€19/mo

1 site

25K events/mo

30-day window

1 seat

✓Everything in Free, fully unblurred
✓The network operator, and the complete address
✓Who else shares that address, and how a browser varies
✓The live map, streaming
✓Your own signature rules, with automatic detection (3 per site)

Start free

Recommended

Solo

€49/mo

1 site

50K events/mo

3-month window

2 seats

✓Everything in Starter
✓Three months of window, not thirty days
✓The expected range, and what your traffic did against it
✓CSV export
✓10 signature rules per site

Start free

Growth

€99/mo

3 sites

250K events/mo

12-month window

5 seats

✓Everything in Solo
✓Three sites in one workspace
✓A year of history to look back over
✓25 signature rules per site

Start free

Agency

€249/mo

10 sites

1M events/mo

24-month window

20 seats

✓Everything in Growth
✓Ten sites and 20 seats for client work
✓Two years of history
✓50 signature rules per site

Start free

Enterprise

Custom volume, dedicated support, custom SLA and integrations — arranged with us directly.

Talk to us

Not sure if paid is worth it?

Toggle to Paid and see what unblurs on the session log.

acme-dtc / sessions

Recent sessions

Free plan view

Time

Network

Device

ASN

City

2 min ago

See where your ad budget really works.

Every paid network, proven by its click id. ChatGPT Ads included.

Proven by its click id.

Nothing new to install.

One row per campaign.

Nobody tells you that you paid five times for the same browser.

Your platform reports the numerator.We give you the denominator.

The ad platform

Intelligence/Ads

We observe sessions. We don’t profile people.

What we observe

What we never do

Where it lives

Free shows the session. Starter unblurs the receipts.

Free

Starter

Solo

Growth

Agency

See where your ad budget really works. Then put more there.