Intelligence/Ads
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Terms of Service

Last updated: August 12, 2026

These Terms of Service ("Terms") govern access to and use of Intelligence/Ads (the "Service"), operated by Industrial Discipline. By creating an account, installing the Intelligence/Ads tracker on a website, or otherwise using the Service, you agree to these Terms on behalf of yourself and, if applicable, the organization you represent.

1. Who operates the Service

Intelligence/Ads is operated by Industrial Discipline, a company registered in France.

  • Registered office: 6 rue de Sauvage, 78125 Émancé, France
  • Legal form: SAS (société par actions simplifiée)
  • SIREN: 903 307 387
  • Intra-Community VAT number: FR96903307387
  • Publication director: Intelligence Ads Team
  • Hosting provider (for the mentions légales requirement): Google Cloud (Google Cloud EMEA Limited), 70 Sir John Rogerson's Quay, Dublin 2, D02 R296, Ireland
  • Product/support contact: support@intelligenceads.io. For formal legal notices: contact@industrialdiscipline.com

2. The Service

Intelligence/Ads is an analytics platform for paid-acquisition and AI/discovery traffic. A customer ("you", "Customer") installs a lightweight tracking script (the "Tracker") on their own website. The Tracker sends structured events describing page views, acquisition parameters, and optional custom or conversion data to our collection service, which we process and present in a dashboard so you can go from an aggregate overview down to individual sessions. The product records what was observed about a visit — it does not build a profile of who a visitor is.

3. Accounts and workspaces

Access to the Service requires an account, secured by a password and, optionally, two-factor authentication (an authenticator app, with email-code fallback). You are responsible for keeping your credentials confidential and for all activity under your account.

Data and billing are organized by workspace ("organization"), the unit of isolation between tenants. A workspace has one owner and may have additional members with different roles. You must not use another customer's workspace or attempt to access data outside your own workspace's scope.

4. Plans, billing and payment

The Service is offered on several plans (currently Free, Solo, Growth, Agency, and a hand-provisioned Enterprise tier). Plans differ in the number of sites, the monthly event allowance, and — notably — the history window: how far back into your data you may look in the dashboard. As described in our Privacy Policy, every event we collect is retained; a plan limits what you can query, not what is stored.

Paid plans are billed monthly and prices are quoted exclusive of VAT (HT); applicable VAT is calculated and added at checkout. Payment processing, invoicing and tax calculation are handled entirely by Stripe through Stripe Checkout and the Stripe customer portal. We never receive or store your card details — Stripe is the merchant of record for payment data, and we only retain a Stripe customer and subscription reference to link your workspace to your Stripe subscription. Enterprise pricing is negotiated directly and is not self-serve.

A workspace already on a paid plan changes plan through the Stripe customer portal, which prorates the change. Plan changes and their effect on the queryable history window take effect as described in the product.

5. Installing the Tracker on your site

When you install the Tracker on a website, you act as the data controller for the visitors of that website, and Intelligence/Ads acts as your data processor for the events it collects on your behalf. This distinction — and what it means in practice — is explained in full in our Privacy Policy. In short:

  • You are responsible for having a valid legal basis to collect and send us data about your visitors, and for any notices or consent mechanism (e.g. a cookie/consent banner) required by the law that applies to your website.
  • The Tracker does not set cookies; it stores a small amount of data in the visitor's browser storage, described precisely in our Cookie Policy.
  • If your site captures the visitor's consent choice (e.g. via your own cookie banner) and you forward it to us as a consent_update event, we record it as an observed fact about that session. It does not, by itself, grant us a legal basis to collect data — that basis is yours to establish and document.

6. Acceptable use

You agree not to:

  • Use the Service to collect data you are not legally entitled to collect, or in breach of the rights of your website's visitors.
  • Deliberately submit personal data (names, email addresses, phone numbers, or similarly identifying information) into fields not designed to carry them — in particular the free-form custom-data field the Tracker exposes to you. The Service does not inspect, filter, or strip this field for personal data; keeping it clean is your responsibility as the controller of your own visitor data.
  • Attempt to access another workspace's data, probe or circumvent the entitlement limits of your plan, or interfere with the Service's availability for other customers.
  • Resell or provide the Service to third parties as your own product without our written agreement.

7. Intellectual property

Industrial Discipline owns the Service, including the dashboard, the Tracker, and all underlying software. You retain all rights to the data you send us and to the content of your own website. We claim no ownership over your data; our processing of it is governed by the Privacy Policy.

8. Availability and changes to the Service

We aim to keep the Service available and reliable but do not guarantee uninterrupted access. We may change, add to, or remove features of the Service over time. Material changes that reduce your plan's entitlements will be communicated in advance where practicable.

9. Suspension and termination

You may stop using the Service, or delete a workspace you own, at any time from your workspace settings. Deleting a workspace removes your access to it and its members and initiates erasure of the event data already collected under that workspace, as described in our Privacy Policy. We may suspend or terminate an account that breaches these Terms, including for the acceptable-use violations above, or for non-payment on a paid plan.

10. Disclaimers and limitation of liability

The Service is provided "as is", without warranties of any kind beyond those that cannot be excluded under applicable law. To the maximum extent permitted by law, Industrial Discipline's liability arising from your use of the Service is limited to the amount you paid for the Service in the twelve months preceding the claim. Nothing in these Terms excludes liability that cannot lawfully be excluded (for example, liability for gross negligence or willful misconduct under French law).

11. Governing law and jurisdiction

These Terms are governed by French law. Any dispute arising from these Terms or the Service that cannot be resolved amicably falls under the jurisdiction of the competent French courts, as determined by the applicable rules of civil procedure, without prejudice to any mandatory consumer-protection rules that may apply.

12. Changes to these Terms

We may update these Terms from time to time. We will update the "Last updated" date above when we do; material changes will be communicated through the Service or by email.

13. Contact

Questions about these Terms: support@intelligenceads.io.