The product

One screen per question.

Not a dashboard you configure. Seven screens over the same paid traffic, each answering one thing, arranged from the whole site down to a single visit — plus one reading that answers what would have arrived if you had changed nothing. The list below is the app’s own navigation, in its own order, so the site teaches the product’s shape before you have an account.

How they fit

Each one is the index of the next.

A network partitions the campaigns under it. A campaign’s clicks were made by browsers. A browser connected over a line, and a line carried visits. So a row on any screen opens the screen below it, and the four indexes are four ways into the same clicks rather than four products.

Three of them sit outside that chain, each for its own reason. Connections is where a click still has a row when the browser behind it refused storage — the address outlives the refusal, which is why it sits after Visitors rather than before it. And Realtime is not a grain at all: every other screen answers what happened over a window, and that one answers what is happening now. Finally, Forecast is not a screen at all — it is a reading drawn on the workspace home’s own curve, because what a site would have received if nothing had changed is a claim about a number rather than a number of its own.

See where your ad budget really works. Then put more there.

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