Every platform answers that in its own console, counted at its own edge, against its own denominator — and none of them counts the others. This screen ranks all of them together on one number your site owns: the paid arrivals it observed, and what those arrivals did next.
Networks are recognized from a click id (gclid, fbclid, ttclid, msclkid) or from utm_medium/utm_source; traffic matching neither is organic or direct. Share is of the paid clicks above, which is every network in the window; Engaged % is of each network’s own clicks. Trend: 12-hour clicks, each row scaled to its own peak.
Five platforms over one week, ranked by the clicks they sent. Two percentages, and the header says which is which: Share divides by every paid click in the window, Engaged % by each platform’s own.
Clicks, then engaged, then completed — each rung a subset of the one above it, on the platform’s own row. The lead number is the clicks; the rungs sit one step quieter, because a platform that sends ten thousand arrivals and finishes six is a different fact from one that sends four hundred and finishes nine.
Share is of the paid clicks above — every network in the window, so the rows account for the whole of it. Engaged % is of the row’s own clicks. Both are named in the header and again in the footnote, because a share without its denominator is half a fact.
Twelve-hour buckets of that platform’s own clicks, each row scaled to its own peak, so a row sending four hundred a day and one sending forty are both readable. One ink whichever way the shape goes — the sparkline says what happened, never whether it was good.
The slot exists in every tool of this kind: a coloured dot beside each network reading Clean, Watch or Quiet. It is the easiest column to build and the easiest to sell, and it is a verdict on a traffic source we cannot responsibly issue — the same rule that stops us grading a VPN or a datacentre one screen further down. What fills that slot instead is arithmetic: the share, and the shape of the row’s own week.
We are not neutral about this because it never tempted us. That dot ran on this very site for four months — in the mockup at the top of the landing page, over a product that had already refused to render it — until a pass through every public claim found it and deleted it. The screen was right and the advertisement for it was wrong. Ranking is not grading, and the reader ranking their own spend is the only one holding what they were buying.
Nothing on this screen is withheld on the free plan — there is no identity here to withhold, and a platform’s name is not ours to sell back to you. What a plan buys is the window: seven days on Free, ninety-two on Solo. That is how far back you can look, not how long we keep it — every event you send is kept on every plan, and a month that ran past its event cap keeps its tail unread until a plan opens it, every month at once.
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